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1
Launching an engaging digital brand awareness campaign.
https://skyrocketdigital.com/articles/engaging-brand-awareness-campaign
2
Understand your Brand Lift measurement data - Google Help
https://support.google.com/displayvideo/answer/9724932?hl=en
3
What Is Brand Awareness? 20 Critical Metrics to Measure It - Invoca
https://www.invoca.com/blog/12-metrics-you-need-to-measure-brand-awareness
4
10 ways to evaluate the success of your new product launch campaign
https://www.agilitypr.com/pr-news/public-relations/10-ways-to-evaluate-the-success-of-your-new-product-launch-campaign/
5
What is Brand Awareness and Why is it Important? - Amazon Ads
https://advertising.amazon.com/library/guides/brand-awareness
6
Brand Awareness - KPI Definition & Helpful Tips - AgencyAnalytics
https://agencyanalytics.com/kpi-definitions/brand-awareness
7
What is an optimal frequency level? - Brand Metrics
https://www.brandmetrics.com/resources/post/optimal-frequency-level
8
Ad Lift vs Brand Lift: Which Metric Should You Really Be Chasing?
https://www.linkedin.com/pulse/ad-lift-vs-brand-which-metric-should-you-really-chasing-gautam-gupta-x4hwc
9
Performance marketing on CTV lifts brand awareness 8.6% - Madhive
https://www.madhive.com/case-studies/performance-based-marketing-on-ctv-increases-brand-awareness-by-8-6
10
Awareness Amplified: Facebook Strategies for Brand Growth
https://lineardesign.com/blog/awareness-amplified-facebook-strategies-for-brand-growth/
11
Guide to Google's Lift Studies: Brand Lift, Search Lift, Conversion Lift
https://newage.agency/blog/guide-to-google-s-lift-studies-brand-lift-search-lift-conversion-lift/
12
20 Smart Ways To Expand Brand Awareness When Entering A New ...
https://www.forbes.com/councils/forbesagencycouncil/2023/09/08/20-smart-ways-to-expand-brand-awareness-when-entering-a-new-market/
13
Leverage brand awareness to drive growth | Microsoft Advertising
https://about.ads.microsoft.com/en/blog/post/february-2022/leverage-brand-awareness-to-drive-growth-for-your-brand
14
How to Measure Brand Awareness: The 10 Metrics That Matter
https://www.semrush.com/blog/measure-brand-awareness/
15
Brand Awareness Analysis | Umbrex
https://umbrex.com/resources/ultimate-guide-to-company-analysis/ultimate-guide-to-marketing-analysis/brand-awareness-analysis/
16
Lead Generation vs Brand Awareness – Which One to Focus on [2025]
https://getwpfunnels.com/lead-generation-vs-brand-awareness/
17
Measuring Brand Awareness: Essential KPIs and Strategies for ...
https://www.benamic.com/en-us/blog/brand-awareness-tackling-the-measurement-challenge-and-proving-its-value/
18
Brand Awareness: What It Is, Why It Matters, Benefits - Taboola.com
https://www.taboola.com/marketing-hub/importance-of-brand-awareness/
19
Launching a DSP Awareness campaign with Brand lift study I ...
https://www.amerge.com/case-studies/launching-a-dsp-awareness-campaign-with-brand-lift-study-i-fischer-case-study/
20
How long should an awareness campaign last? : r/digital_marketing
https://www.reddit.com/r/digital_marketing/comments/11qb34v/how_long_should_an_awareness_campaign_last/
22
Brand Awareness vs Lead Generation: What You Need To Know
https://www.compose.ly/content-strategy/brand-awareness-vs-lead-generation
23
How To Measure Brand Awareness: 10 Metrics to Track | Sprout Social
https://sproutsocial.com/insights/how-to-measure-brand-awareness/
24
How to conduct a brand lift study—from process to metrics
https://business.yelp.com/resources/articles/how-to-conduct-a-brand-lift-study/?domain=brands
25
How to Measure Brand Awareness? 10 Main KPIs - SmartyAds
https://smartyads.com/blog/brand-awareness-kpi
26
How To Increase Brand Awareness - The HOTH
https://www.thehoth.com/blog/how-to-increase-brand-awareness/
27
The Impact of Awareness Ads on Brand Development and Website ...
https://lbbonline.com/news/the-impact-of-awareness-ads-on-brand-development-and-website-traffic
28
How to Build Brand Awareness [Strategy to Practice] - Outbrain
https://www.outbrain.com/blog/brand-awareness/
29
Utilizing Prime Video Ads to Generate Awareness, Traffic, and Sales ...
https://globaloverview.com/go-client-resources/utilizing-prime-video-ads-to-generate-awareness-traffic-and-sales-for-a-new-item-launch
30
7 Best Brand Awareness Campaign Examples & Ideas (2025) - Vidico
https://vidico.com/news/brand-awareness-campaign-examples/
31
What are some strategies for building awareness before launching a ...
https://www.quora.com/What-are-some-strategies-for-building-awareness-before-launching-a-new-product-or-brand
33
How to build brand awareness with your next event
https://www.attendeeinteractive.com/blog/how-to-build-brand-awareness-with-your-next-event/
35
How to Increase Brand Awareness With Organic Content
https://www.mindstreammediagroup.com/how-to-increase-brand-awareness-with-organic-content/
36
Set up Brand Lift measurement - Display & Video 360 Help
https://support.google.com/displayvideo/answer/9570506?hl=en
37
How to Build a Brand Awareness Strategy (and Why It Matters)
https://blog.hubspot.com/marketing/brand-awareness
38
Measuring Brand Perception with Brand Lift Studies | Bloom
https://www.makeitbloom.com/blog/measuring-brand-perception-and-awareness-in-the-digital-age-with-brand-lift-studies/
39
Measure the impact of your ads with Spotify Brand Lift
https://ads.spotify.com/en-US/news-and-insights/introducing-spotify-brand-lift/
40
What Is Unaided Brand Awareness and How Can You Increase It?
https://latanabrandtracking.medium.com/what-is-unaided-brand-awareness-and-how-can-you-increase-it-925ff8607c11?source=follow_footer---------0----------------------------
41
Using Facebook Brand Lift to Create Brand Awareness - Hangar12
https://www.hangar-12.com/blog/using-facebook-brand-lift-to-create-brand-awareness
42
10 Examples of Marketing Objectives - Cyberclick
https://www.cyberclick.net/numericalblogen/marketing-objectives-definition-10-examples
43
Facebook Brand Awareness: Complete 2020 Guide - Linear
https://lineardesign.com/blog/facebook-brand-awareness/
44
Google Brand Lift: implementing & evaluating - BossData
https://bossdata.be/resources/google-brand-lift-implementing-evaluating/
45
6 Steps to Boost Facebook Ads Brand Awareness - Coupler.io Blog
https://blog.coupler.io/facebook-ads-brand-awareness/
46
Awareness Ad objective: Improve brand awareness & Reach
https://www.facebook.com/business/ads/ad-objectives/awareness
47
How to Create a Brand Awareness Campaign (Without a Nike-Sized ...
https://www.youtube.com/watch?v=eJBOACx_7sI&pp=ygUVI2F3YXJlbmVzc2Fkc2NhbXBhaWdu
48
Product Launches | ASK Answers | All MKC Content | ANA
https://www.ana.net/miccontent/show/id/aa-2024-04-product-launch-marketing
49
6 Easy Ways to Increase Brand Awareness in 2022 | Latana
https://resources.latana.com/post/6-ways-to-increase-and-improve-brand-awareness/
50
Guide to Google's Lift Studies: Brand Lift, Search Lift, Conversion Lift
https://lbbonline.com/news/guide-to-googles-lift-studies-brand-lift-search-lift-conversion-lift
51
Brand awareness: A marketer's guide - LiveIntent
https://www.liveintent.com/blog/brand-awareness-guide/
52
10 Ways to Use Social Media for Brand Awareness - Sprinklr
https://www.sprinklr.com/blog/social-media-for-brand-awareness/
53
Awareness Campaign Playbook: Setup & Execution Guide
https://www.demandbase.com/resources/playbook/awareness-campaign-playbook-setup-execution-guide/
54
The impact of influencers on brand social network growth
https://www.sciencedirect.com/science/article/pii/S0148296324006271
55
Case study: Accelerating brand awareness for new cars - Ozone
https://ozoneproject.com/blog/case-study-accelerating-brand-awareness-cars/
56
Magnum Ice Cream Success Story: Pinterest Spotlight Drives Brand ...
https://business.pinterest.com/nb/success-stories/magnum/
57
Pinterest Brand Lift Studies - Pinterest Academy
https://www.pinterestacademy.com/student/path/1687631-pinterest-brand-lift-studies
58
Boosting Brand Awareness Through Customer Engagement
https://wpengine.com/resources/customer-engagement-brand-awareness/
59
Brand Reach and Awareness: Understanding the Difference
https://studionoel.co.uk/reach-vs-brand-awareness
60
8 Types of Marketing Campaigns (With Strategies and Tips) - Indeed
https://www.indeed.com/career-advice/career-development/types-of-marketing-campaigns
61
Increase Your Brand Awareness After a Visual Remote Assistant ...
https://help.salesforce.com/s/articleView?id=release-notes.rn_fieldservice_246_ce_increase_awareness.htm&language=en_US&release=246&type=5
62
Brand Awareness vs. Direct Response Ads - AdRoll
https://www.adroll.com/blog/brand-awareness-vs-direct-response-ads-the-differences-and-choosing-the-right-approach
63
33 product launch social media posts examples - Content Stadium
https://www.contentstadium.com/blog/product-launch-social-media-posts-examples/
64
9 Steps to Strong Brand Awareness Strategy [2025] - Brand24
https://brand24.com/blog/brand-awareness/
65
How Long Should You Run a Marketing Campaign? - Dee Higdon
https://www.deehigdon.com/blog/how-long-should-you-run-a-marketing-campaign
66
Building awareness in the shopping journey on Amazon
https://advertising.amazon.com/library/guides/building-awareness-in-the-shopping-journey-on-amazon
67
What Is Brand Awareness and Why Does It Matter? | Attest
https://www.askattest.com/blog/articles/the-importance-of-brand-awareness
69
The Full Guide to Creating and Increasing Brand Awareness (2022)
https://forbusiness.snapchat.com/blog/how-brands-can-raise-awareness-high-impact-ads
70
9 Ways to Increase Your Brand Visibility - Oktopost
https://www.oktopost.com/blog/increase-brand-visibility/
71
ROBINMAY: Facebook ads case study | Meta for Business
https://www.facebook.com/business/success/robinmay
72
Brand Lift Study in Display & Video 360 - salestube.tech
https://salestube.tech/blog/brand-lift-study-in-display-video-360
73
Brand Awareness Metrics: Drive Growth and Engagement - VoIPstudio
https://voipstudio.com/blog/brand-awareness-metrics/
74
(PDF) The Implementation of Brand Awareness Strategies to Attract ...
https://www.researchgate.net/publication/367814069_The_Implementation_of_Brand_Awareness_Strategies_to_Attract_New_Customer_to_The_Company
75
Top 10 Best Brand Awareness Campaigns - SocialSellinator
https://www.socialsellinator.com/social-selling-blog/best-brand-awareness-campaigns
76
Everything You Need to Know About Marketing Objectives
https://www.wordstream.com/blog/ws/2020/06/15/marketing-objectives
77
The Ultimate Facebook Brand Awareness Guide
https://www.kobedigital.com/facebook-brand-awareness-guide/
78
Your Product Launch Marketing Plan – Checklist - Oneupweb
https://www.oneupweb.com/blog/your-new-product-launch-checklist/
79
KPIs For Brand Awareness: Defining The Metrics That Measure Your ...
https://literalhumans.com/kpis-for-brand-awareness-defining-the-metrics-that-measure-your-success/
80
10 Marketing Goals & Objective Examples to Accomplish Business ...
https://www.pandadoc.com/blog/marketing-objective-examples/
81
YouTube brand lift study: a guide - DEPT®
https://www.deptagency.com/insight/youtube-brand-lift-study-a-guide/
82
Stickiness: A Way to Measure the Success of Marketing and Content
https://www.americanexpress.com/en-us/business/trends-and-insights/articles/stickiness-a-way-to-measure-the-success-of-marketing-and-content/
83
Brand Equity: What it Is & Why It's Key to Your Business
https://www.marketingevolution.com/marketing-essentials/what-is-brand-equity-marketing-evolution
84
Developing A Youtube Ads Strategy for Brand Awareness ...
https://tuffgrowth.com/youtube-campaign-strategy/
85
7 Digital Marketing Tools To Increase Brand Awareness - Filecamp
https://filecamp.com/blog/increase-brand-awareness/
86
Claritas And MARU/Matchbox: Major AM/FM Radio Campaign ...
https://www.westwoodone.com/blog/2025/01/13/claritas-and-maru-matchbox-major-am-fm-radio-campaign-drives-significant-brand-awareness-and-growth-in-leads-and-sales/
87
Social media marketing: What it is and how to build your strategy
https://sproutsocial.com/insights/social-media-marketing-strategy/
88
5 Ways to Increase Brand Awareness - Grow Your Business
https://aventivestudio.com/5-successful-ways-to-increase-brand-awareness/
89
Lead Generation vs. Brand Awareness: What to Prioritize?
https://spp.co/blog/lead-generation-vs-brand-awareness/
90
11 Brand Awareness Metrics to Help You Measure What Matters
https://audienceplus.com/discover/brand-awareness-metrics
91
How to Plan Brand Awareness Campaigns That Boost App Growth
https://phiture.com/mobilegrowthstack/how-to-plan-brand-awareness-campaigns-that-boost-app-growth/
92
7 Ways to Increase Brand Awareness for your Small Business
https://www.startingpoint.ai/post/7-ways-to-increase-brand-awareness-for-your-small-business
93
MAUDAU Case Study: The Impact of Awareness Ads on Brand ...
https://newage.agency/blog/maudau-case-study-the-impact-of-awareness-ads-on-brand-development-and-traffic/
94
60+ Brand Awareness Survey Questions to Ask in 2025 - Qualaroo
https://qualaroo.com/blog/brand-awareness-survey-questions/
95
What Is Brand Awareness? Definition, How It Works, and Strategies
https://www.investopedia.com/terms/b/brandawareness.asp
96
Awareness and Conversion Campaign Strategies | StackAdapt
https://www.stackadapt.com/resources/blog/awareness-and-conversion-campaigns
97
[PDF] Start-ups through the Lens of Marketing: The importance of Branding ...
https://repository.rit.edu/cgi/viewcontent.cgi?article=11648&context=theses
98
Measuring YouTube Success with Brand Lift Study 2.0 - PPC Hero
https://www.ppchero.com/measuring-youtube-success-with-brand-lift-study-2-0/
99
Differences Between Brand Equity & Brand Awareness - Latana
https://resources.latana.com/post/brand-equity-brand-awareness-guide/