visual identity design - SERP Analysis

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https://www.wesleyanargus.com/default.aspx/u30S6W/2361955/logomodernismbook.pdf

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https://www.creativebloq.com/design/branding/the-goal-is-emotional-resonance-how-to-create-a-standout-brand-in-2025

https://www.youtube.com/watch?v=eHMeJjq5T-Y

https://www.utwente.nl/en/service-portal/communication/visual-identity/visual-identity-components/elements

https://www.figma.com/community/file/1512675499012401974/ultimate-school-branding-design-system-complete-educational-brand-kit