openrtb 2.6 - SERP Analysis

https://iabtechlab.com/wp-content/uploads/2022/04/OpenRTB-2-6_FINAL.pdf

https://github.com/InteractiveAdvertisingBureau/openrtb2.x

https://www.indexexchange.com/index-explains/what-is-openrtb-2/

https://iabtechlab.com/openrtb-2-6-is-ready-for-implementation/

https://blog.bidswitch.com/openrtb-2.6-and-why-it-matters-for-ctv

https://developers.smaato.com/marketers/2-6-specifications/

https://developers.google.com/authorized-buyers/rtb/downloads/openrtb-proto

https://learn.microsoft.com/en-us/xandr/supply-partners/integration-with-openrtb-2-6

https://unruly.co/blog/article/2023/02/03/what-the-heck-is-openrtb-2-6/

https://docs.chartboost.com/en/partners/exchange/openrtb/2.6-bid-request/

https://github.com/InteractiveAdvertisingBureau/openrtb/blob/main/extensions/2.x_official_extensions/eids.md

https://www.indexexchange.com/2024/03/26/ad-podding-revolution-openrtb2-6-transforming-streaming-tv/

https://www.youtube.com/watch?v=L-euea6uOMM

https://blog.admixer.com/openrtb-2-6-benefits-explained/

https://www.adtechexplained.com/p/openrtb-2-6-pod-bidding-and-ctv-context/

https://www.iabuk.com/member-content/10-most-exciting-openrtb-26-features

https://www.reddit.com/r/adops/comments/13l217t/why_openrtb_30_after_5_years_from_the_release_did/

https://developers.google.com/display-video/ortb-spec

https://www.sincera.io/blog/openrtb-iab-techlab

https://developers.smaato.com/marketers/openrtb-2-6-specifications/

https://www.iab.com/wp-content/uploads/2015/06/OpenRTB_API_Specification_Version2_0_FINAL.pdf

https://www.linkedin.com/posts/adtechgod_openrtb-26202409-ip-exclusion-notice-activity-7244202144466132992-b_eA

https://docs.chartboost.com/en/partners/exchange/openrtb/2.6-bid-response/

https://www.playwire.com/blog/rtb-openrtb-prebid-faq

https://mastodon.social/%40ANderagakura/113191055664141118

https://www.appsflyer.com/glossary/openrtb/

https://www.reddit.com/r/adops/comments/12tw650/changing_the_instream_definition_in_openrtb_26/

https://blog.bidswitch.com/openrtb-3.0-what-is-it-and-why-is-almost-nobody-using-it-yet

https://www.linkedin.com/pulse/decoding-digital-ad-auction-your-essential-guide-openrtb-khan-zxopc

https://www.iab.com/wp-content/uploads/2015/06/OpenRTBAPISpecificationVersion2_2.pdf

https://deviceatlas.com/blog/iab-openrtb-2-6

https://headerbidding.co/open-rtb-guide/

https://investors.integralads.com/news-releases/news-release-details/publica-ias-index-exchange-and-trade-desk-unveil-new-research

https://www.prnewswire.com/news-releases/iab-tech-lab-releases-openrtb-2-6-for-public-comment-301440606.html

https://iabcanada.com/iab-tech-lab-releases-openrtb-2-6-for-public-comment/

https://pkg.go.dev/github.com/deepakky25/openrtb/v2/openrtb2

https://apac.advertisingweek.com/aw/schedule/session/-60-2023-08-02-1200-session

https://www.youtube.com/watch?v=3287d061j9g

https://twitter.com/IndexExchange/status/1626223479413690368

http://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-4-FINAL.pdf

https://open.spotify.com/episode/1TIfFp3fZZPIkwDh63VQzQ

https://www.clovenmedia.com/mobile-advertising/programmatic-advertising/what-is-new-in-the-rtb-2-6-version-of-the-protocol/

https://www.youtube.com/watch?v=vNQYakjvPj4

https://www.alliancedigitale.org/ameliorer-la-publicite-tv-en-streaming-grace-a-openrtb-2-6-avec-freewheel/

https://iabaustralia.com.au/enabling-a-flexible-verified-ctv-ads-eco-system-through-openrtb-2-6-ads-cert/

https://deviceatlas.com/blog/openrtb-and-user-agent-client-hints

https://www.youtube.com/watch?v=yiYG5a0H5Tc

https://twitter.com/getpublica/status/1513881423769485312

https://www.iab.com/wp-content/uploads/2015/06/OpenRTB-API-Specification-Version-2-3.pdf

https://www.iab.com/wp-content/uploads/2016/03/OpenRTB-API-Specification-Version-2-5-FINAL.pdf

https://developers.is.com/ironsource-mobile/general/ironsource-exchange-openrtb-2-5-specs/

https://www.mgid.com/services/privacy-policy

https://www.iab.com/guidelines/openrtb/