offline evaluation for recommender systems - SERP Analysis

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https://par.nsf.gov/biblio/10146883-estimating-error-bias-offline-evaluation-results

https://dbis-informatik.uibk.ac.at/counterfactual-recommendation-evaluation-recommender-systems

https://scholarworks.boisestate.edu/cs_facpubs/225/

https://jameskle.com/writes/rec-sys-part-8