guinness’ “made of more” campaign - SERP Analysis

https://www.youtube.com/watch?v=nJrHhFXPOJE

https://www.guinness.com/en-us/our-craft/guinness-advertising

https://www.thinkbox.tv/case-studies/brand-films/guinness

https://ipa.co.uk/knowledge/case-studies/guinness-an-effectiveness-story-made-of-more

https://golin.com/work/guinness-made-of-more/

https://beyondphilosophy.com/guinness-made-brand/

https://www.thedrum.com/news/2012/10/01/guinness-reveals-made-more-advertising-campaign-created-amv-bbdo

https://www.marketingweek.com/facebook-instagram-guinness/

https://www.youtube.com/watch?v=JUeq7goJFWU

https://unruly.co/blog/article/2020/03/17/what-makes-guinness-campaigns-so-effective/

https://www.instagram.com/p/DJRCkljo-Ur/

https://www.american.edu/sis/news/20240923-how-guinness-ads-exploit-african-men.cfm

https://www.warc.com/content/article/jaychiat/guinness-made-of-more/en-gb/105600

https://www.campaignlive.co.uk/article/seven-classic-guinness-ads-across-decades/1444979

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https://www.youtube.com/watch?v=epruuLVqhPg

https://progressivegrocer.com/guinness-debuts-3rd-made-more-tv-spot

https://www.reddit.com/r/HelpMeFind/comments/1dkpc3s/help_finding_a_lost_guinness_ad/

https://www.adweek.com/brand-marketing/ad-day-guinness-has-made-only-ad-you-need-see-fourth-july-158760/

https://www.youtube.com/watch?v=d4_kkWJIDtE

https://www.facebook.com/marketingedgemagazine/posts/guinness-made-of-more-campaign-redefined-what-it-means-to-be-extraordinary-celeb/1125689519573525/

https://www.lovethework.com/work-awards/campaigns/guinness-ss-made-of-more-1506694

https://www.thegrocer.co.uk/analysis-and-features/guinness-made-of-more/353098.article

https://www.adsoftheworld.com/campaigns/made-of-more

https://campaignbriefasia.com/2014/01/14/guinness-launches-latest-tv-co/

https://www.warc.com/content/article/ipa/guinness-made-of-more-2012-2019-consistency-x-creativity/en-gb/133182

https://www.linkedin.com/business/marketing/blog/brand/guinness-is-good-for-you-the-evolution-of-an-iconic-brand

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https://www.reddit.com/r/Guinness/comments/1dk405s/help_finding_a_lost_ad/

https://www.marketingsociety.com/sites/default/files/2020-07/REDACTED%20AMVBBDO%20Guiness%20Clear_Redacted.pdf

https://www.flickr.com/photos/thinktanklondon/24722244721/

https://www.linkedin.com/posts/marketingedgeonline_lessons-from-guinness-made-of-more-campaign-activity-7325110141861744640-HXlD

https://podcasts.apple.com/us/podcast/s4-ep-9-rory-gallery-a-special-sort-of-brand-strategy/id1615415427?i=1000702638176

https://www.pinterest.com/pin/guinness-made-of-more--218143175689884413/

https://www.creativereview.co.uk/guinness-social-media-marketing/

https://www.campaignlive.co.uk/article/guinness-releases-first-60-second-instagram-video-made-more-campaign/1381836

https://medium.com/%40fearnotruth/aligning-a-brands-values-with-its-market-s-to-create-a-deeper-connection-01c423d11fab

https://wearemadeofmore.wordpress.com/brand-identity/part-3-how-is-guinness-made-of-more/

https://studycorgi.com/guinness-companys-applied-marketing-strategy/

https://www.oneclub.org/awards/theoneshow/-award/19009/made-of-more-campaign/

https://www.shelflife.ie/guinness-reveals-the-latest-in-the-made-of-more-campaign/

https://omni-productions.co.uk/our-work/tv-commercials/guinness/

https://www.instagram.com/reel/C-NPNjzIHd0/

https://www.brandknewmag.com/guinness-on-how-it-is-creating-an-ageless-brand/

https://archive.businessday.ng/brands-advertising/article/guinness-rolls-out-another-exciting-ad-campaign/

https://www.designyourway.net/blog/guinness-ads/

https://afundi.im/post/pouring-a-perfect-brand-what-your-business-can-learn-from-guinness

https://www.thedrum.com/creative-works/project/amv-bbdo-guinness-asia-made-more

https://bhatnaturally.com/2012/10/03/guinness-some-are-made-of-more/

https://shows.acast.com/thats-what-i-call-marketing/episodes/s4-ep-9-rory-gallery-a-special-sort-of-brand-strategy

https://www.prweek.com/article/1382005/guinness-releases-first-60-second-instagram-video-made-campaign

https://www.behance.net/gallery/10619055/GUINNESS-MADE-OF-MORE-HOLDING-CAMPAIGN-2013-OUTDOOR/modules/77426437

https://www.tandfonline.com/doi/full/10.1080/03906701.2024.2383634

https://marketingclubimi.wordpress.com/2020/10/31/guinness-a-spirited-tale/

https://quakercitymercantile.com/work/joe-montana-explores-what-it-means-to-be-the-goat-in-guinness-regional-super-bowl-ad/

https://www.marklives.com/2014/09/ad-week-madeofmore-madeofblack/

https://thinkartfully.com/case-studies/guinness-liberty-fields

https://en.wikipedia.org/wiki/John_Hammond,_Intolerant_Champion

https://www.strattoncraig.com/insight/guinness-tone-of-choice/

https://thearf-org-unified-admin.s3.amazonaws.com/ARF%20Ogilvy%20Award%20Case%20Studies/2014%20ARF%20David%20Ogilvy%20Award%20CS/2014%20Ogilvy%20Guinness.pdf

https://www.creativebrief.com/agency/amv-bbdo/work/made-of-more

https://www.coursehero.com/file/95387249/Guinness-An-effectiveness-story-Made-Of-More1pdf/

https://www.techerati.com/features-hub/adtech-2019-niall-mckee-guinness-marketing-technology/

https://www.adruby.com/print-ads/guinness-made-more

https://communicatewithmehere.wordpress.com/2015/03/18/guinness-branding-and-advertising/

https://is.muni.cz/th/e2mzq/BA_Intertextuality_in_Guinness_Advertising.pdf

https://www.lovethework.com/work-awards/campaigns/guinness-nn-made-of-more-1506685

https://www.adforum.com/creative-work/ad/player/34470967/made-of-more/guinness

https://www.marketingsociety.com/sites/default/files/thelibrary/Winner%202015%20Guinness%20Global%20Marketing%20-%20Full%20case%20study%20Redacted.pdf

https://drinksint.com/news/fullstory.php/aid/3316/New_Guinness_advert_Cloud_previews.html

https://www.shelflife.ie/guinness-reveals-the-latest-in-the-made-of-more-campaign/sapeurs-jpg/

https://www.drinksindustryireland.ie/guinness-launches-new-cloud-ad-made-of-more/

https://www.bestadsontv.com/ad/47838/Guinness-Made-of-More

https://emilyladau.com/2013/09/just-one-of-the-guys/

https://in.pinterest.com/pin/guinness-returns-to-the-surf-advertising-campaign--481181541449829172/

https://www.instagram.com/p/DCmallqIyvl/

https://ronntorossian.medium.com/diageo-brands-digital-marketing-strategy-real-life-examples-571435426a6a

https://campaignbriefasia.com/2017/06/22/guinness-and-bbdo-singapores-n/

https://www.campaignlive.com/article/worlds-creative-partnerships-guinness-amv-bbdo/1399917

http://bizkiduniverse.blogspot.com/2013/04/guinness-made-of-more-print-ad-campaign.html

https://adsspot.me/media/tv-commercials/guinness-beer-biplane-75c5d49ed4a8

https://adsspot.me/media/case-study/guinness-sapeurs-documentary-f85e938358eb

https://www.creativereview.co.uk/guinness-compton-cowboys-ad-vertical/

https://www.screenglobalproduction.com/news/2013/11/13/Guinness-does-it-again

https://www.facebook.com/spaceworkstudios/posts/the-brands-strategy-was-to-continue-to-highlight-its-made-of-more-positioning-as/693975274269877/

https://www.adweek.com/brand-marketing/ad-day-guinness-africa-thrillingly-celebrates-being-made-black-159824/

https://ipaeffectivenessawards.awardsengine.com/winners/view_awards_entry.cfm?id_entry=100115

https://lbbonline.com/news/guinness-clock-ad-in-made-of-more-campaign

https://brobible.com/guyism/article/guinness-commercial-wheelchair-basketball-commercial/

https://en.wikipedia.org/wiki/Guinness_Foreign_Extra_Stout

https://bhatnaturally.com/2014/01/19/guinness-sapeurs-love-at-second-sight/

https://www.fifteendesign.co.uk/blog/guinnesss-top-advertising-campaigns-how-theyre-so-successful/

https://www.campaignindia.in/article/mmgb-guinness-cloud-campaign-by-amv-bbdo/417370

https://beerpulse.com/2014/07/guinness-fourth-of-july-inspired-empty-chair-ad-airs-during-world-cups-halftime-video/

https://shows.acast.com/thats-what-i-call-marketing/episodes/s2-ep39-making-the-guinness-christmas-ad

https://adsspot.me/media/tv-commercials/guinness-beer-wheelchair-basketball-763e8dfc2ace

https://www.jidealade.com/mtn-blind-bride-and-guinness-goodluck-tv-spots/

https://www.adforum.com/creative-work/ad/player/34563421/tabitha/guinness