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1
About Meridian | Google for Developers
https://developers.google.com/meridian/docs/basics/about-the-project
2
Meridian is now available to everyone
https://blog.google/products/ads-commerce/meridian-marketing-mix-model-open-to-everyone/
3
Marketing measurement & MMM guide - Think with Google
https://www.thinkwithgoogle.com/intl/en-emea/marketing-strategies/data-and-measurement/marketing-measurement-handbook/
4
Marketing mix models for decision making - Think with Google APAC
https://business.google.com/us/think/measurement/marketing-mix-modelling-informed-decisions/
6
LightweightMMM is a lightweight Bayesian Marketing Mix Modeling ...
https://github.com/google/lightweight_mmm
7
Embrace the art of Marketing Mix Models - Think with Google
https://www.thinkwithgoogle.com/marketing-strategies/data-and-measurement/art-of-marketing-mix-models/
8
Challenges and Opportunities in Media Mix Modeling
https://research.google/pubs/challenges-and-opportunities-in-media-mix-modeling/
9
Empowering your team to build best-in-class MMMs - Google Blog
https://blog.google/products/ads-commerce/meridian/
10
A Deep Dive Into Google Meridian Marketing Mix Model - CODESM
https://www.codesm.com/blog/google-meridian-marketing-mix-model/