ansoff matrix - SERP Analysis

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https://www.researchgate.net/publication/382141729_The_Importance_of_the_Ansoff_Matrix_for_the_Study_of_the_Information_Services_Market

https://www.geeksforgeeks.org/business-studies/ansoff-matrix-meaning-benefits-challenges-and-examples/

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https://www.mdpi.com/2071-1050/17/11/5094

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https://en.wikipedia.org/wiki/SWOT_analysis