springfield news & weather | springfield, ma | wwlp
we tell local springfield news & weather stories, and we do what we do to make springfield & the rest of massachusetts a better place to live.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 2K |
| 2025-03 | 2K |
| 2025-04 | 2K |
| Source | Traffic Share |
|---|---|
| direct | 54.16% |
| search | 36.79% |
| referrals | 4.76% |
| social | 4.12% |
| paid referrals | 0.09% |
| 0.08% |
| Region | Percentage |
|---|---|
| United States | 93.06% |
| Canada | 0.66% |
| Germany | 0.58% |
| United Kingdom | 0.49% |
| BR | 0.46% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| wwlp weather | 1,325 | 13,250 | $1.67 |
| umass amherst | 12,984 | 129,840 | $2.54 |
| aew | 106,435 | 1,064,350 | $0.92 |
| news | 2,786,866 | 27,868,660 | $0.94 |
| umass | 5,088 | 50,880 | $3.70 |