Upstart
Founded by ex-Googlers, Upstart goes beyond the FICO score to finance people based on signals of their potential, including schools attended, area of study, academic performance, and work history. Our proprietary underwriting model identifies high quality borrowers despite limited credit and employment experience. Funds can be used for almost anything, including starting a business, paying for a coding bootcamp, eliminating student debt or paying off credit cards.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 3K |
| 2025-02 | 3K |
| 2025-03 | 3K |
| 2025-04 | 3K |
| Source | Traffic Share |
|---|---|
| direct | 63.30% |
| search | 29.95% |
| referrals | 5.69% |
| paid referrals | 0.54% |
| social | 0.43% |
| 0.08% |
| Region | Percentage |
|---|---|
| United States | 96.48% |
| India | 0.30% |
| Canada | 0.25% |
| MX | 0.24% |
| United Kingdom | 0.23% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| upstart | 25,525 | 255,250 | $0.77 |
| upstart login | 1,972 | 19,720 | $0.76 |
| upstart careers | 679 | 6,790 | $2.15 |
| upstart loans | 2,561 | 25,610 | $6.60 |
| personal loans | 18,738 | 187,380 | $8.72 |