SoFi: Bank, Borrow, and Invest—All in One Finance App
Why do 10M+ members trust SoFi? Financial solutions for school, marriage, starting a family, home buying, retirement, or whatever’s next. Member FDIC.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 20K |
| 2025-02 | 18K |
| 2025-03 | 21K |
| 2025-04 | 21K |
| Source | Traffic Share |
|---|---|
| direct | 68.63% |
| search | 26.91% |
| referrals | 3.38% |
| paid referrals | 0.64% |
| social | 0.35% |
| 0.10% |
| Region | Percentage |
|---|---|
| United States | 96.99% |
| Canada | 0.29% |
| United Kingdom | 0.24% |
| India | 0.15% |
| MX | 0.11% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| sofi | 83,850 | 838,500 | $9.90 |
| sofi login | 4,932 | 49,320 | $3.27 |
| sofi bank | 7,255 | 72,550 | $11.78 |
| sofi hysa | 2,492 | 24,920 | $7.76 |
| sofi high yield savings | 4,912 | 49,120 | $7.49 |