Destination Salem | Official Travel & Tourism Website of Salem, MA
Let Destination Salem be your guide to exploring the city of Salem, MA. Experience Salem art, culture, unique shops & boutiques, and delicious fine dining. Dive into Salem’s Witch Trials, maritime, architecture, and literary history and explore museums and a National Heritage Site.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 61.511 |
| 2025-03 | 61.404 |
| 2025-04 | 58.011 |
| 2025-05 | 65.539 |
| Source | Traffic Share |
|---|---|
| search | 66.05% |
| direct | 27.33% |
| referrals | 5.00% |
| social | 0.98% |
| paid referrals | 0.54% |
| 0.10% |
| Region | Percentage |
|---|---|
| United States | 74.74% |
| United Kingdom | 6.26% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| salem ma | 1,526 | 15,260 | $1.18 |
| things to do in salem ma | 896 | 8,960 | $0.60 |
| discover salem ma | 7 | 70 | $0.00 |
| salem massachusetts in october hallowen parade date 2025 | 6 | 60 | $0.00 |
| restaurants in salem ma | 63 | 630 | $0.96 |