REI: A Life Outdoors is a Life Well Lived | REI Co-op
Top-brand gear, clothing—and outdoor adventures! Plus rentals, classes, events, expert advice and more. Visit REI Co-op online and in-store.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 28K |
| 2025-02 | 23K |
| 2025-03 | 30K |
| 2025-04 | 25K |
| Source | Traffic Share |
|---|---|
| direct | 53.48% |
| search | 35.57% |
| referrals | 6.86% |
| social | 2.02% |
| paid referrals | 1.91% |
| 0.16% |
| Region | Percentage |
|---|---|
| United States | 92.11% |
| Canada | 1.36% |
| China | 0.66% |
| United Kingdom | 0.59% |
| Australia | 0.54% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| rei | 148,604 | 1,486,040 | $0.78 |
| rei outlet | 4,147 | 41,470 | $1.12 |
| rei coupon code | 1,305 | 13,050 | $0.79 |
| rei co op | 4,025 | 40,250 | $1.35 |
| rei return policy | 3,085 | 30,850 | $0.56 |