Old World Industries homepage - Corporate - Old World Industries
Old World Industries is built upon a 50-year history of American ingenuity. Community-focused yet globally positioned, the Northbrook, Illinois-based company is transforming the automotive, commercial, and chemical industries with innovative solutions that keep the world moving forward. Led by flagship brands PEAK®, BlueDEF® (Americas #1 DEF Brand), Final Charge®, and Thermal Charge®, Old World Industries prides itself on developing automotive and heavy-duty products for the most extreme climates and working conditions. Automotive aftermarket and OEM products and categories include antifreeze + coolant, diesel exhaust fluid (BlueDEF), automotive lighting, windshield wiper blades, rear wiper blades, windshield wash, heat transfer fluids, and more.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 89.722 |
| 2025-03 | 96.222 |
| 2025-04 | 55.124 |
| 2025-05 | 81.917 |
| Source | Traffic Share |
|---|---|
| search | 48.83% |
| direct | 38.49% |
| paid referrals | 5.73% |
| referrals | 4.94% |
| social | 1.92% |
| 0.09% |
| Region | Percentage |
|---|---|
| United States | 84.35% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| 50%+xlc+antifreeze+and+50%+water | 0 | 0 | $0.00 |
| peak titanium coolant | 9 | 90 | $0.00 |
| peak antifreeze | 133 | 1,330 | $3.15 |
| optix plus wiper size finder | 0 | 0 | $0.00 |
| elite car shows around the world | 6 | 60 | $0.00 |