NSSF | The Firearm Industry Trade Association
As the firearm industry trade association, NSSF leads the way in advocating for the industry and its business and jobs, keeping guns out of the wrong hands, encouraging enjoyment of recreational shooting and hunting and helping people better understand the industry’s lawful products.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 95.885 |
| 2025-03 | 116.379 |
| 2025-04 | 112.956 |
| Source | Traffic Share |
|---|---|
| search | 53.51% |
| direct | 34.37% |
| referrals | 8.84% |
| social | 2.77% |
| paid referrals | 0.30% |
| 0.11% |
| Region | Percentage |
|---|---|
| United States | 60.04% |
| Canada | 3.79% |
| India | 3.36% |
| United Kingdom | 2.30% |
| KE | 2.19% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| nssf | 3,456 | 34,560 | $0.88 |
| printable targets | 422 | 4,220 | $1.48 |
| types of hand guns and how to keep them safely | 10 | 100 | $0.00 |
| define moa in a scope | 9 | 90 | $0.00 |
| basic gun safety | 5 | 50 | $0.00 |