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NS&I offers you 100% secure savings and investments, backed by HM Treasury. Premium Bonds, ISAs and savings accounts. Start saving today.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 4K |
| 2025-03 | 5K |
| 2025-04 | 4K |
| 2025-05 | 4K |
| Source | Traffic Share |
|---|---|
| direct | 50.19% |
| search | 47.50% |
| referrals | 1.90% |
| social | 0.22% |
| paid referrals | 0.13% |
| 0.05% |
| Region | Percentage |
|---|---|
| United Kingdom | 96.23% |
| United States | 0.75% |
| Australia | 0.31% |
| ES | 0.29% |
| CH | 0.27% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| ns&i | 3,865 | 38,650 | $2.53 |
| premium bonds | 17,015 | 170,150 | $0.48 |
| nsandi | 6,842 | 68,420 | $0.16 |
| ns&i login | 863 | 8,630 | $0.68 |
| nsi | 8,490 | 84,900 | $0.60 |