Traffic

www.nsandi.com

Home Page

Global Rank: #9,013

NS&I offers you 100% secure savings and investments, backed by HM Treasury. Premium Bonds, ISAs and savings accounts. Start saving today.

Total Visits

4M

Avg. Visit Duration

4:16

Pages per Visit

8.71

Bounce Rate

29.16%

Registration Date

2000-08-03
Visit Trends
Recent website traffic trends over time
MonthTraffic
2025-024K
2025-035K
2025-044K
2025-054K
Traffic Sources
Main traffic sources for this website
SourceTraffic Share
direct50.19%
search47.50%
referrals1.90%
social0.22%
paid referrals0.13%
mail0.05%
Region Distribution
Geographic distribution of website visitors
RegionPercentage
United Kingdom96.23%
United States0.75%
Australia0.31%
ES0.29%
CH0.27%
Top Keywords
Main keywords driving traffic to this website
KeywordTrafficVolumeCPC
ns&i3,86538,650$2.53
premium bonds17,015170,150$0.48
nsandi6,84268,420$0.16
ns&i login8638,630$0.68
nsi8,49084,900$0.60