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Traffic

www.nhtsa.gov

Home | NHTSA

Global Rank: #24,190

get resources and info about staying safe on america’s roads. and, find out if there’s a recall on your car or how to report a vehicle safety problem.

Total Visits

3M

Avg. Visit Duration

1:13

Pages per Visit

1.69

Bounce Rate

62.54%

Registration Date

Unknown
Visit Trends
Recent website traffic trends over time
MonthTraffic
2025-013K
2025-023K
2025-033K
2025-043K
Traffic Sources
Main traffic sources for this website
SourceTraffic Share
search47.54%
direct32.25%
referrals16.05%
paid referrals2.06%
social2.03%
mail0.07%
Region Distribution
Geographic distribution of website visitors
RegionPercentage
United States79.76%
Canada4.83%
United Kingdom1.58%
India1.07%
Australia0.66%
Top Keywords
Main keywords driving traffic to this website
KeywordTrafficVolumeCPC
nhtsa6,21462,140$0.85
vin decoder17,796177,960$0.74
vin lookup28,978289,780$1.09
nhtsa vin decoder7187,180$1.03
vin26,725267,250$0.97