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Founded in 1986, the Santa Barbara Independent is the leading source for news, arts & entertainment, and lifestyle coverage in the greater Santa Barbara area.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 520.153 |
| 2025-02 | 461.111 |
| 2025-03 | 489.634 |
| 2025-04 | 479.992 |
| Source | Traffic Share |
|---|---|
| direct | 49.55% |
| search | 41.24% |
| referrals | 4.79% |
| social | 4.14% |
| paid referrals | 0.16% |
| 0.11% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| santa barbara | 33,816 | 338,160 | $1.27 |
| santa barbara independent | 247 | 2,470 | $0.00 |
| isla vista deltopia | 50 | 500 | $0.00 |
| phyllis de picciotto | 14 | 140 | $0.00 |