IAM RoadSmart | UK Road Safety Charity | Advanced Driver & Rider Courses
IAM RoadSmart is the UK’s leading road safety charity and advocate, helping to improve driving and riding skills through courses and coaching. IAM RoadSmart was formerly called the IAM, Institute of Advanced Motorists.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 50.864 |
| 2025-03 | 53.112 |
| 2025-04 | 47.142 |
| 2025-05 | 60.018 |
| Source | Traffic Share |
|---|---|
| direct | 50.44% |
| search | 42.64% |
| referrals | 5.66% |
| social | 1.05% |
| paid referrals | 0.15% |
| 0.05% |
| Region | Percentage |
|---|---|
| United Kingdom | 92.09% |
| United States | 6.15% |
| Germany | 0.91% |
| PK | 0.68% |
| ID | 0.17% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| iam roadsmart | 184 | 1,840 | $1.02 |
| institute of advanced motorists | 187 | 1,870 | $0.52 |
| advanced riding course | 23 | 230 | $0.00 |
| advanced driving course | 535 | 5,350 | $0.47 |
| iam | 15,496 | 154,960 | $1.37 |