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H&M is your shopping destination for fashion, home, beauty, kids' clothes and more. Browse the latest collections and find quality pieces at affordable prices.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 95K |
| 2025-02 | 78K |
| 2025-03 | 94K |
| 2025-04 | 94K |
| 2025-05 | 97K |
| Source | Traffic Share |
|---|---|
| search | 47.24% |
| direct | 46.66% |
| referrals | 3.10% |
| social | 1.97% |
| paid referrals | 0.79% |
| 0.24% |