welcome to gov.uk
gov.uk - the new place to find government services and information replacing directgov and business link - simpler, clearer, faster
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 121K |
| 2025-02 | 93K |
| 2025-03 | 105K |
| 2025-04 | 100K |
| Source | Traffic Share |
|---|---|
| search | 64.49% |
| direct | 27.61% |
| referrals | 5.51% |
| 2.16% | |
| social | 0.22% |
| paid referrals | 0.01% |
| Region | Percentage |
|---|---|
| United Kingdom | 86.65% |
| United States | 3.11% |
| FR | 0.62% |
| India | 0.59% |
| Germany | 0.58% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| companies house | 64,683 | 646,830 | $2.84 |
| universal credit | 470,219 | 4,702,190 | $2.05 |
| hmrc | 62,453 | 624,530 | $1.49 |
| hmrc login | 38,686 | 386,860 | $2.15 |
| mot checker | 38,351 | 383,510 | $0.65 |