Online and Personal Banking | first direct bank
straight-talking banking, in black and white. first direct helps over 1.7 million uk customers with current accounts, loans, credit cards, savings and mortgages.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 1K |
| 2025-03 | 1K |
| 2025-04 | 1K |
| 2025-05 | 1K |
| Source | Traffic Share |
|---|---|
| direct | 63.32% |
| search | 33.00% |
| referrals | 3.11% |
| paid referrals | 0.31% |
| social | 0.17% |
| 0.08% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| first direct | 10,598 | 105,980 | $2.48 |
| first direct login | 2,448 | 24,480 | $0.00 |
| first direct switch offer | 571 | 5,710 | $0.39 |
| firstdirect | 863 | 8,630 | $2.47 |