MyBlue Healthcare Insurance Plan | Blue Cross Blue Shield of Massachusetts
blue cross blue shield of massachusetts brings health insurance plans, medical claims, insurance coverage, benefits and telehealth via myblue web & app
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 344.835 |
| 2025-03 | 356.395 |
| 2025-04 | 308.847 |
| 2025-05 | 280.841 |
| Source | Traffic Share |
|---|---|
| search | 46.88% |
| direct | 38.82% |
| referrals | 13.66% |
| social | 0.32% |
| paid referrals | 0.27% |
| 0.05% |
| Region | Percentage |
|---|---|
| United States | 98.49% |
| India | 0.40% |
| Canada | 0.31% |
| United Kingdom | 0.26% |
| Germany | 0.22% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| bcbsma | 2,207 | 22,070 | $1.64 |
| blue cross blue shield | 45,064 | 450,640 | $3.90 |
| bcbs ma | 1,402 | 14,020 | $1.51 |
| bluecross blueshield | 12,723 | 127,230 | $3.90 |