Home | Australian Taxation Office
the ato is the government’s principal revenue collection agency. our role is to manage and shape the tax, excise and superannuation systems that fund services for australians.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-01 | 14K |
| 2025-02 | 13K |
| 2025-03 | 13K |
| 2025-04 | 12K |
| Source | Traffic Share |
|---|---|
| search | 44.68% |
| direct | 39.53% |
| referrals | 15.43% |
| social | 0.14% |
| 0.13% | |
| paid referrals | 0.08% |
| Region | Percentage |
|---|---|
| Australia | 94.90% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| ato | 55,232 | 552,320 | $0.14 |
| ato login | 8,031 | 80,310 | $0.09 |
| tax calculator | 85,579 | 855,790 | $0.86 |
| ato business portal | 2,182 | 21,820 | $1.87 |
| tax agent portal | 3,032 | 30,320 | $3.11 |