Traffic

www.access.service.gov.uk

No title

Global Rank: #-

No description

Total Visits

10M

Avg. Visit Duration

3:16

Pages per Visit

3.80

Bounce Rate

32.48%

Registration Date

1996-01-19

Visit Trends

Recent website traffic trends over time

Month	Traffic
2025-02	9K
2025-03	10K
2025-04	10K

Traffic Sources

Main traffic sources for this website

Source	Traffic Share
direct	77.78%
search	9.65%
referrals	8.99%
mail	3.14%
social	0.31%
paid referrals	0.13%

Region Distribution

Geographic distribution of website visitors

Region	Percentage
United Kingdom	92.74%
United States	1.03%
NG	0.73%
IE	0.55%
Australia	0.30%

Top Keywords

Main keywords driving traffic to this website

Keyword	Traffic	Volume	CPC
government gateway	15,931	159,310	$1.43
government gateway login	4,606	46,060	$1.64
hmrc login	38,686	386,860	$2.15
gov gateway login	649	6,490	$0.00
gov gateway	1,809	18,090	$1.43