Search flights || ITA Matrix by Google
matrix, ita's original airfare shopping engine, has yielded years of traveler insights and been the origin for many of our innovative flight shopping features.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 652.054 |
| 2025-03 | 613.615 |
| 2025-04 | 574.19 |
| Source | Traffic Share |
|---|---|
| direct | 55.41% |
| search | 37.34% |
| referrals | 5.78% |
| social | 1.03% |
| paid referrals | 0.37% |
| 0.07% |
| Region | Percentage |
|---|---|
| United States | 48.71% |
| NP | 9.86% |
| Germany | 5.46% |
| Canada | 5.03% |
| LV | 4.97% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| ita matrix | 6,927 | 69,270 | $0.65 |
| flight matrix | 830 | 8,300 | $1.98 |
| google flight matrix | 658 | 6,580 | $1.57 |
| itamatrix | 1,032 | 10,320 | $0.80 |
| matrix ita | 573 | 5,730 | $3.20 |