Our Data
We’re sharing the data and code behind some of our articles and graphics.
Total Visits
Avg. Visit Duration
Pages per Visit
Bounce Rate
Registration Date
| Month | Traffic |
|---|---|
| 2025-02 | 22.203 |
| 2025-03 | 99.069 |
| 2025-04 | 82.162 |
| Source | Traffic Share |
|---|---|
| direct | 36.55% |
| search | 31.45% |
| referrals | 26.79% |
| social | 4.82% |
| paid referrals | 0.32% |
| 0.06% |
| Region | Percentage |
|---|---|
| United States | 79.42% |
| Canada | 3.19% |
| United Kingdom | 2.41% |
| India | 2.31% |
| Germany | 1.62% |
| Keyword | Traffic | Volume | CPC |
|---|---|---|---|
| fivethirtyeight | 65,974 | 659,740 | $0.20 |
| five thirty eight | 5,619 | 56,190 | $1.88 |
| 538 polls | 80,662 | 806,620 | $0.00 |
| five thirteight | 6 | 60 | $0.00 |
| 538 replacement | 17 | 170 | $0.00 |